Friday, October 07, 2005

Have you seen the latest Domino ad yet?

With thanks to Ed, here is the latest ad from IBM, showing that they finally have a handle on how to market the great product that is Notes&Domino. For years we (that is the IBM reseller/influencer community) have been telling, coercing, convincing, hell even proving that Lotus have the beating of Microsoft in the Collaboration (aka Groupware) marketplace.

At last, we have the marketing effort, and more importantly, the advertising nous to outwit the marketeers in Seattle. Its a great ad, smart, funny, hard-hitting, and above all product-focused. Way to go IBM!


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